Welcome to EM50 | Grey Goose VX Official Viewing Party – NYC
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Grey Goose VX Official Viewing Party – NYC

About This Project

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StadiumRed / Grey Goose VX Grammy Official NYC Viewing Party (February 2015)

In an effort to further introduce Grey Goose VX and align the brand with the Arts, the leading vodka brand partnered with StadiumRed to host the official Recording Academy viewing party in New York City with live music performances and a celebrity host. To draw attention to the east coast on a night when the whole world is focused on Los Angeles, we hired a “hot” celebrity host and used her as the main hook to draw attention to the event and related cocktails.

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